The Client
Belimo is a global leader in creating smart building solutions that make life more comfortable, safe, and sustainable. They've been innovating in heating, ventilation, and air conditioning (HVAC) since 1975, focusing on energy efficiency and customer satisfaction.
Ensuring Global Relevance
As a market-leading manufacturer, Belimo already had a strong presence in more than 80 countries. But with great reach comes great responsibility – and some big localization challenges.
Belimo previously relied on more than 60 scattered experts working on content translation, with different departments and locations working independently with different language service providers. This led to inconsistent messaging and a lack of company-wide overview of total translation spend.
Enter Acolad: Consolidating Translations for Efficiency and Quality
When Acolad partnered with Belimo, we knew we needed to create a translation process as innovative as Belimo's products. So, our localization consultancy specialists started by designing a completely new centralized translation process.
With the aim of ensuring global consistency for Belimo’s brand voice as well as better oversight of a more efficient translation process, we worked to:
- Centralize translations: By working together to consolidate all translation work through a team based in Switzerland, we helped avoid the inefficiency of separate processes in different locations - leading to better cost management, quality control, and faster time-to-market.
- Streamline translation vendors: Evaluating their numerous translation suppliers, we narrowed down to focus on three suppliers, meaning we could implement automated in-country review and terminology management - to ensure quality standards were not just met but exceeded.
Working with Acolad’s team to centralize our translation program has allowed us to put ‘Quality First’ in every aspect of our company. Our teams cannot thank you enough!
Daniel Ritter, Senior Application Portfolio Manager, Belimo
A Partnership Built on Trust and Transparency
The results speak for themselves! Belimo now enjoys a consistent brand voice across all markets, ensuring their 'quality first' motto resonates globally. They have also gained greater transparency and control over their translation projects, enabling them to track costs quickly and accurately. Together, we’ve helped ensure Belimo’s ‘quality first’ brand promise can be delivered in any language, improving their presence and trust with customers worldwide.
In short, Acolad is proud to have partnered with Belimo to deliver:
- Streamlined translations
- Better language quality
- A consistent brand voice
We supported Belimo throughout a classic centralization process, starting with the concept phase. Soon we became their preferred partner because we met Belimo’s high-quality standard. We provided expert outsourcing, copywriting, translation, revision (to name a few), and we worked very closely together to ensure mutual success.
Sr. Director Sales and Account Management, Acolad
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