Case Study

A Car Manufacturer's Road to Global Success

Discover how we helped one of the world's top car manufacturers set up a center to oversee its global communications needs.


This leading car manufacturer, a Fortune 50 company with a global presence, knows a thing or two about navigating complex landscapes. They're not just producing top-of-the-line vehicles; they're driving innovation and setting trends in the automotive industry worldwide.


Managing Multilingual Content in the Fast-Paced Automotive Industry

As one of the world’s biggest car manufacturers, our client faced a huge amount of translation and localization work - to communicate seamlessly both internally and externally.

Coordinating this massive volume of language services work was a big task. Keeping track of translations on an industrial scale, with tens of thousands of projects every month completed by as many as 80 different language service providers, was tricky and inefficient – costing staff a lot of time.

The materials to be translated varied enormously, from legal, financial, and technical documents, marketing and multimedia work, software, elearning courses, HR documents, and even demand for interpreters.

  • 70+ language combinations
  • Tens of thousands of projects per month
  • More than 300 processes to streamline

Building a High-Performance Translation Engine

Acolad was entrusted to plan and run this ambitious project following an RFP process including 50 different providers. To optimize such a vast volume of work, we used our many years of expertise in managing large-scale translation projects to set up and run a dedicated language services center. That center would enable the efficient management of our client’s varied translation partners.

To keep things simple for our client, we oversaw the hiring, training, and integration of highly motivated staff with expertise in translation project management. Thanks to our decades of specialized work in different industries, we knew what it takes to provide project managers with the expertise in running translation processes in various technical fields – such as the finance, legal, and technical manufacturing sectors.

Meanwhile, we worked together to analyze more than existing processes to streamline, adapt, and ensure maximum efficiency - with the dynamic capacity to adapt dynamically to future localization challenges, and add-on related services like interpreting.

  • Efficient new Language Services Center to oversee all translation operations
  • Capacity to handle large volumes of language services requests
  • Expertise to handle translation projects in more than 70 language pairs
  • Significant return on investment through optimized processes
Acolad managed to manage everything masterfully and in record time. We are really impressed with the results

Purchasing Manager, Automotive Manufacturer

The Result

Faster, More Efficient Worldwide Communication

Handling such complex localization needs, working with content across dozens of languages and in hugely diverse markets has never been so streamlined for our client.

By centralizing and optimizing global translation efforts, our client was empowered to communicate more efficiently and seamlessly than ever, helping reinforce their leading status in varied markets.

By working closely with the client, we were able to deliver a customized solution that met their unique needs.  The result?  Improved efficiency, greater cost savings, and a more streamlined workflow. 

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